Workshops and coaching for solo entrepreneurs, scientists, and associations – for everyone who wants to shape their communication strategically and effectively.

About me
Communication is my passion and area of expertise. My focus is on traditional PR, online PR, outreach, conflict communication, crisis prevention, and non-profit PR. Leadership and change management play a central role in this: Anyone driving change processes needs clear communication to engage people, minimize resistance, and enable sustainable developments.
During my work for a UNESCO World Heritage site, I witnessed how essential strategic communication is for the success of dedicated individuals. Scientists, association members, and solo entrepreneurs often invest great effort and work with limited resources to make their causes visible. However, without clear messages and a targeted strategy, many initiatives fall short of their potential.
Since then, I have been helping people shape their communication professionally and effectively. I have been sharing my knowledge since 2012 through workshops, coaching sessions, lectures, and publications.
If you would like to learn how I can support you and your project, I look forward to your message: office@carmenloew.com.

Classic & Online PR Workshops
In the workshops on classic PR and online PR, the focus is on topics such as:
- PR concept
- Media relations
- Social media overview
- Deep dive Facebook
Leadership Workshops
In my leadership workshops, I currently offer the following topics:
- Code of Conduct
- Lateral leadership
- Conflict prevention & crisis communication
- Change management
Outreach & Knowledge Transfer
Those who want to develop their own outreach programs have come to the right place.
- Exhibition Concepts
- Educational programs for children
Price on request
Carmen’s Blog
When Leadership Meets Change
Führungskräfte sollen Transformation gestalten. Sie geben die Richtung vor, formulieren die Vision und überzeugen andere, ihnen zu folgen. Doch was dabei oft unausgesprochen bleibt: Vielen Führungskräften ist Change Management selbst nicht wirklich vertraut. Sie sind geübt darin zu entscheiden, zu überzeugen und Dynamik zu schaffen. Wenn der Wandel jedoch das eigene Führungsverhalten betrifft, kann das…